The Pure

Frankfurt

As the financial and commercial capital of Germany and home to the European Central Bank (ECB), Frankfurt is the symbol of Germany’s post-war “economic miracle.” Deeply marked by its history of conflicts, the city continues to transform itself. Almost totally destroyed by allied bombs during the Second World War, there is nothing left that bears witness to its tragic past. Rebuilt in a resolutely modern style with glass towers and skyscrapers hovering over the city, Frankfurt has a Manhattan like feel to it. Although it is known primarily as a booming financial and economic center, a great many annual cultural events have made Frankfurt one of the most important cultural and scientific cities in the Hesse region. The International Book Fair (buchmesse), a well-known commercial as well as cultural event, attracts thousands of visitors every year.

A “virginal” hotel

Out of this 19^th century textile plant, owners Mickey Rosen and Alex Urseanu created an immaculately white, “virginal” hotel, a harbor of peace in the heart of urban madness. The agitation and brouhaha of businessmen and bankers moving to the rhythm of the stock market are barely noticeable at the Pure Hotel. Under the direction of decorator Oana Rosen, the minimalist interiors are present in their purest, most abrupt form. The monochromatic décor places the accent on light and transparency with occasional touches of color in the form of a plant or porcelain objects. The daring play of light colors the rooms differently depending on the time of day and adapts to individual moods. Natural lighting and soft music are part of the wakeup call. At night, the hotel becomes an energizing cure thanks to orange color visual effects. Although it represents absolute serenity for some and is oppressive to others, one thing is sure: the purist concept of the hotel leaves no one indifferent and bears witness to its authentic originality.

The Pure Hotel has an annex devoted to the organization of special events. The Pure Basement, located inside the building was once the headquarters of the Deutsche Post.