The Gray

Milan

More than a country, Italy is a long series of clichés: a dream, an almost mythological country whose virtues and treasures everyone imagines visiting one day. And then, when the moment arrives to see it in the flesh, there is a sense of euphoria and near shock, since visiting Italy means discovering that all the clichés are mere understatements, that you have to almost pinch yourself to believe that one country can possess so many contrasts and can embellish its rich cultural heritage with unparalleled hospitality. In short, Italy is a must visit country. Milan on the other hand, isn’t always part of a visitor’s dream as compared to most of the country’s other big cities.

As Italy’s economic capital, the impression one gets of Milan is that of a somewhat anonymous metropolis, less typical than jewels such as Rome and Florence. And yet, although Milan is not as typically Italian as other sites, it is nonetheless an important cultural center, an indispensable stop for luxury shopping, and one of the world’s most well known centers of high fashion. Cosmopolitan, dynamic and modern, Milan lives very much in the present with a passionate desire to play a major role in shaping the future.

Did you say fashion?

When you open a hotel in the heart of Milan, a few steps from the Duomo, La Scala and the famous Vittorio Emmanuel gallery, you don’t expect it to be run of the mill, and The Gray, a boutique hotel with 21 very select rooms, is anything but ordinary. Resolutely contemporary and chic, The Gray has opted for a boudoir-chic style. To simply call it a trendy hotel would be to understate the obvious. The Gray has invented its own trends. There is no better starting point for attacking this temple of luxury shopping called Milan. The Gray is a refined enclave, in total harmony with its prestigious environment and whose every detail is the result of inspired thinking.

Fashionista or not, the hotel is designed to please everyone and offers a tempting Shopping in Milan package which includes a personal shopping expert to accompany guests, guide, advise and reveal all the secrets of the city to them. The Gray however, is also ideal for discovering the “other Milan”, not the Italian shopping capital, but the lesser known and often ignored cultural city. Milan is filled with interesting galleries, museums and restaurants. And speaking of restaurant, Le Noir, adds another modern and harmonious touch to The Gray with its varied, interesting and creative menu.

The hotel doesn’t have a spa for the time being, but two of the suites have a personal gymnasium, ideal for getting back into shape after a long day of shopping.