Fresh Hotel

Athens

Athens is synonymous with ancient ruins, Doric and Ionic columns and temples. From atop the Acropolis, overlooking the city, one finds the world’s most visited trio of monuments: the 2,500 year old Propylea, Erectheion and of course, the Parthenon. The Acropolis is a must visit for anyone wishing to return to the source of western civilization. But although Athens’ rich historical heritage is an integral part of the city’s identity, it has a very important modern side including its totally renovated working class neighborhoods. As a café owner in the famous Monastiraki quarter said, “You have to dare venture into and get lost in its working class areas” to discover the young, creative and artistic side of the capital. Since it hosted the Olympic Games in 2004, Athens has continued to transform itself. Thanks to ambitious and innovative projects, formerly condemned quarters have taken on new life with the appearance of contemporary art galleries, tavernas, trendy bars, cafés and theatres, in total contrast to the august and ancient site of the origins of western civilization.

A breath of fresh air in the heart of urban sprawl

With its kaleidoscopic and multi-colored façade, the Fresh Hotel, at the foot of the Acropolis, explodes onto the scene, breaking with the solemn and tranquil atmosphere of the city’s historical quarter, the Plaka. Straight out of the imagination of Athens’ most celebrated architect, Tassos Zeppos, the hotel dares to create an aesthetic 1970s retro atmosphere, attesting to the feeling of renewal hovering over the capital. Vivid colors, design furniture and the polar atmosphere of the ice bar welcome guests to a trendy and arty hotel. Spread over 8 floors, the hotel’s 133 rooms have the air of a laboratory experiment in which colors and contrasts confront one another, like pink fuchsia versus light green and teal blue versus aniseed green. The uniqueness and freshness of the building is like a breath of fresh air in the heart of the city. The outdoor swimming pool located atop the hotel provides guests with an uninterrupted view of the Acropolis. The Fresh Hotel is a “refreshing” spot for urban nomads.

The Fresh Hotel enables its guests to discover this little known facet of Athens. In the words of its owner, Ifanti Ada, “I could not have conceived the Fresh Hotel anywhere else but in the capital”.