White 1921

Saint-Tropez

For most people, Saint-Tropez is synonymous with huge yachts and extravagant parties. And yet, this village on the coast of the Var was not always the preferred jet setters’ destination it is now. The village, intimately linked to the sea and to maritime trade, was originally a port of call for the Phoenicians and later, an important fortress for pirates. In spite of its modern day notoriety, Saint-Tropez still contains a number of historic monuments from its past which are now classified as such, as well as its natural landscapes. Its ocher and earth colored Sienna bell tower, its chapels, the Chateau de la Moutte in addition to the labyrinth of winding streets near the port with its yellow and orange façade houses, give this authentic fishing village an old world charm. And to get away from the crowds and the celebrities, strolling along the beaches like the Bouillabaisse, La Ponche, des Graniers, La Moutte or des Salins is a relaxing and invigorating experience.

It’s the time to read or reread Guy de Maupassant who loved Saint-Tropez, or Colette and Françoise Sagan who were inspired by it, and to recall the painter, Paul Signac who brought Matisse and the neo-impressionists here to discover the village, long before Brigitte Bardot left her indelible mark here. Saint-Tropez was the first town to be liberated after the Provence landing, and largely thanks to the heroine of “And God Created Woman” it became, in the 1950s, an internationally known beach resort and a favorite spot for the entire world’s jet set.
 

A palace in the heart of the village

Facing the renowned Place des Lices, Hôtel White 1921 is an early 20^th century private home. Entirely decorated in a romantic, minimalist spirit, it is now a resolutely contemporary design hotel with enormous charm. This peaceful and fresh town house in the heart of the village is primarily decorated in white. Visible beams and antique furniture in the suites immediately set the tone. The aerial and virginal décor of the rooms creates the simple, discreet and intimate atmosphere of a family home.

Outside the hotel, square, black parasols contrast with the white floor slats. Thanks to its ideal location, guests are in the heart of Saint-Tropez life both day and night with its luxury boutiques, its trendy clubs, its chic cafés and its international celebrity atmosphere. And if a visitor prefers the peace and quiet of an interior garden to the frenetic activity of the city, the champagne bar is the place to go and contemplate the beautiful starry sky. Once comfortably ensconced in a white sofa with bronze colored cushions, guests can choose from a wide variety of champagnes before braving the celebrity haunts or enjoying a game of petanque on the Places des Lices.
 

The famous Saint-Tropez tart is a creamy cake inspired by a Polish recipe. Alexander Michka, the baker and creator, served it during the shooting of the film, “And God Created Woman”. Brigitte Bardot loved it, thus marking the beginning of its great success.